Luxury Daily
World’s leading luxury business publication
June 21, 2021
  1. Where are bricks-and-mortar and online retail headed?
  2. Burberry explores ‘Imaginary Cities’ with Ssense
  3. LVMH, French president unveil renovated La Samaritaine
  4. Mercedes emphasizes boldness in CLS campaign
  5. Why marketing of true luxury goods diverges from tony real estate
  6. Gucci, LVMH, VistaJet, Ferrari and Father's Day
  7. China cannot buy enough beauty gadgets
  8. Luxury brands tout Father’s Day gifts, record sales anticipated
  9. Day's wrap: LVMH, Ferrari, Salvatore Ferragamo, Bentley and Sotheby’s
  10. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
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Retail

Sustainability, returns are key drivers of brand affinity

June 9, 2021

Environmental responsibility remains a top factor for brand affinity. Image credit: DotCom Distribution

 

By Nora Howe

The COVID-19 pandemic condensed what would have been years of growth and change for retail and ecommerce into weeks, requiring both brands and consumers to adopt new ways of operating.

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  1. Where are bricks-and-mortar and online retail headed?
  2. Burberry explores ‘Imaginary Cities’ with Ssense
  3. LVMH, French president unveil renovated La Samaritaine
  4. Mercedes emphasizes boldness in CLS campaign
  5. Why marketing of true luxury goods diverges from tony real estate
  6. Gucci, LVMH, VistaJet, Ferrari and Father's Day
  7. China cannot buy enough beauty gadgets
  8. Luxury brands tout Father’s Day gifts, record sales anticipated
  9. Day's wrap: LVMH, Ferrari, Salvatore Ferragamo, Bentley and Sotheby’s
  10. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
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