Mobile
May 5, 2011
By Rachel Lamb
Barneys New York is joining the ranks of luxury department stores such as Bergdorf Goodman, Bloomingdale’s and Neiman Marcus that are using QR codes to engage consumers and drive in-store or mobile traffic.
{"ct":"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","iv":"f0773dc623eda7871434d740a6e66d19","s":"0f9c9476a89e3ef0"}
Share your thoughts. Click here