Marketing
December 22, 2020
Next year will be critical for luxury, and brands that aren’t preparing for a shift towards Gen Z preferences will risk losing long-term relevancy. Image courtesy of Tiffany
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Q2HNpd4yKWl\/yCBnjqvw\/ThZW9rsuBI7DnwMAXKoryCRvRLJgSi5YYugQ++meydknaPKWZquCFvt6F0FVX5GJiSkLdGQP8viEeuXO\/883UEcqI3FnzfyyeNg7hWi3MN\/gbt4KFqsNhNPm+9JjG5JHuEAB2PUsMDcYXYkdTnUQzkED5CRHja\/Q0E8aGmdEUmCGQwc8XEgNDRzmWwVsgYNT+1dPm6PsuY297DaAUKQ8e\/rDlyDxr\/MCVzhmOh1Be1z\/5E9\/xod2\/wbeUO1hNz6jmuz2NQBASF0Cuxi5NuiuYD3a2Mc9U6PwZDbf84bRdjix6s8Hm8BcYxOX0iOL4jdJTwqe8CPA9C+93SoIk7ctoQkCYueXo+sVVv0HxQ+2ERWHlNe\/5vTzni7j+9RmE205UmeEhSZnxd38PMSw31Y3o2H+aI3n4wUt9d0pwq5bFheDIIfsRcSESyHgwjs7gRlW3sCFBAHYzAvUrmjRV5RL3dBtYGoXGEGmWfiF2nkVj\/p0s43XjQKlBj6wcHEKiv8pMTkQN8zM9RH+3VQmLxehpUB6tZJlvYJwCuN1M285c+eJCD\/P8sXAJsjyT0v5Trs+SE8QqMOHuhUNchNMewy14ddmA1luwF5NEPhw8LPpWNmkW81Pga7RTOCwtdmHgcHwUR+5aXiQVyUoy\/7ABM+nQTShTfGkHnfMcg9aJGsznPCeY53J3qC5XG\/2NHx+w7GerumXdb6Z1FCH95Zg703BcJZBL3jNLiuYgnS6fhPh11U1QqXfmeY1KaxyuQUiypudtNey1AnZN+VYdwrZ2pVG29q+p0XfWurLyZ2FtGchmnQuP6wOzw\/SkJVfEmEqcRFDroXapSEpZ3ktacznX2SS9E9mPf3nWo\/0VBJDcDrMA2lnwp04jfOo9orACU6RmO93ELiD92Svlrugdu8VkQsU0MOOaSw+NtoKeY8SExAc2qYFkejy3eIBGNvvF3HMgd0+f0ol7LJ7+ZH5hap8YyEVlolm\/twdxIoi1xerreZ\/R1ceSsnhgyr8iD6VzclxSL\/VMHufho3w4wFCt5yArVgFd6uOAQFiwvnx+ZiWfRdG9e\/BP15FjkJ6OQY1\/pCsgU21m0Cky5uz7Bh3HF1y4ZhudwIfR3AL4lMVDC2G\/gF17DsjJpit+84KjVkHKmh8lBBn0F224AaqBRzO2rxFMH+yaTUBNPdLMGm5bFQo0k\/ywQfhBK2hYfvIvtHE9g\/dyiM0d\/YoWt0f2Hp260UqVyz3AjJQip8YlX23+U7yIDlucI4vNEUuxAh2QZjZ2me+dO+529tDjnRjOyBGMOITnUSYjUl1WcN3e\/DUJLDVhAOrlIqKTL9gnp6iVI9fGOSFsLJ+mEsHpKdOKKbVD3ee3ijJ7aqSzbIPie1j0czHrYhQdQNu4PFmY7EvZeFOiYgutPwq50aNkB\/TXGGLIVHVmc7nWxPO6Np9lrsk7NnKX8g7vcZL7acNGwNgUERpbHTvezRvzAvnuLmqaYK61+WFbkuZHNLuUPAON4uKYebWCHk718f4MRn9eoTJg6bbhdDa9LPuffCs+HOk7dH+5G3tj71Hwmlq2Dlq9qrPwoZLc1NbmkRiKhqSd6ucvdVPgqGCV+BrTmv5U3G3qwoyqfwtqv1QCUqH+n5IyAEMRAvJ5q\/ht8xDyPKGpFfQPnA+TNtIFG\/VtFRy6sab3WnedQAROd6taQLePcExUZMACVRP+T+N9Azy5QXJnLyd0gA7uUVFRiYWT74Rlj+Qn6gJAYp7HW5M9UFQt22DeHueAZN7S9m1MO19pKdII4\/ldaDBOfEqkofEqYq\/Z3+FCNArNn+gW+m6YNY9pY0kGwq5Gi1sGMDiWejWAcz\/pQ4pz6VpsDIY7upB6eWWl9OSYU3sgyp2zYfbbTGA+mQYDOFWo\/NOdDXcKZHiLZJO\/6hQSIjcmvS9BLFYa7ZC7QkDrCcSQXwpeWR1a6XT40wXa\/XdoBgfdX2A5ddhzBL0S3C0lXl2Kgag+3EFNSUa7db1tBaZGlfKRhWFsduekgG5tK320ZTNeitMNQ9PrUXMsNtjcesA4dEr6OxA7zQJ90HGw6Nd5Gf2+fymld3xWTeGazw6CFRGwmcDGsgGmzKMSZBpoEY83s32oovNk9vuJTS8aYDOfuC9jZDVE0Ia8EC51jrwVBBJZvhRkDvCab6IWsMeLgOpxScNP3dWodrjU8bAja2c7QsWdEJBrYn+hBBQrLNN118XYROLjwkw6GzE0aZGeZprHO3JyIVnL8rHPnwJXMeQ5+fSB5oGf2fIRLuQuML3f\/zNemcVXZgWUAWv22oOO\/OQCz9GMSnSZ26aJoW9NI9BAqwXT8JUqSLreJQt9TowDaSBDNYNELJvThmP+JybuIE2dF4sdWVi0JnMiNoDt9x0EyN95XE0AF903ZKVK9dT9WdmW02aZW8\/pCXXYGNX1d1u3UXw8mDzsMqqnyFq6vhV4VgGaP1WGV97xlgu51cz4vE5Y9qw0Cya1\/kTZNEzBOXU4o2S9iexVnoY6S55A9cpobcpWwp\/cYWtwmIKteP9akMACikpVbNCZBJV6AunO7WC8vljH2kD+snyXS2lTWRw4VVDLp5WUjHV9AYnIGP2\/OSyK50u8uncTPl6H7cTRQ\/irboVWCvg91dVg+6Odv3AvTdMS4nVZJ6xiTfHv1KabKORC7UeDUmrBorR7+xJd3QsvQb9s4GZlhg5tJPjzmuPQYzevTbLpGde9cVpuXdKinJbPuJU+cjDUZlTNFYDoLIkRvys424X4bsmPgM6KgzrLleHgYXlLTHflYpsptFOYexWxSoRZKFYgrYGAZJBw94Vx1Eg86Uqj8EOIMJAJh9iOflbr4IWCTFGO2xhNq3sUXlVhT1mrTXQJ6NwhspL30xdP5oNZalVRXAamwFpc\/u8tXgjQmT2KMKtl4SOLdFYCFGR9BvAxCW7Z4H62rQRyHOGAjoiZyPhJUgmWxqWqLhGiIl86rsdubZfTMpdGyOgtwzNDGHpEEZpDYL6aRKRvu8805LWcJrnRkn8+PTb6fS52lmT68APNjd2O0edqOHn25rsx\/vht7ae1fEvDvLdQ+3zwTflv73vIUGLY82SP2cDC+jaBY\/DnKUu0jd3SPpjN4DttEz6o1pMiNkeqOtn+rHMuCEHhSjPUR8pczdD0WtsS1wXbCr70qiyKwFK9V3JNJ5yWKzF9O6QZAEkbvYtIBfpL38qeUT6oIJCsmf37uzPVjZtjU9Xl85LpZ2fF4k70KWdImH4WhHpSQOf2+u+O\/obzcDlovdmW9C4DoTvkvShtWlHeRNzxoKP8JzXKvGCBBShcNvyqzJx6MZfxN7pzxM1uDG0QjhD8gfpDB\/6UpP\/MiiDNIHVOaEazjoo6vefw4HXmIceiYlFw4TcgaQessaRLDFi6RVhCliKZPxt67rHfzdJfLkxnPm9qz+VR1yuzOW9lLYU2pAJDe3Kmzm9MQD5kUF\/BGzPV\/xFTeCb6CcvFCWXT3PR31WgwM+ikT0rwM1vjC3625YvfyOzDsEQAkej\/5y3OnFU+uPq3TnXtRrn6Vq2Va0ToI2MJofJ2A3ofMTxzbZ0K2Dso9xpCPgjj+wZMzzUWyCuwWR0ZX5Tfh7OVL8IsFurws7QruBza\/Fx6IuKDOx\/HfGQpNOZ3fULiZovjlkkkQQ9yB15X8YAuHMa4FsqnYPsPkwEgS9uKNktJ6E+HhBBPtlz\/U+h5Xg6\/By1BWLVIZd3p+psskYdB1nkJz609pGrAdhxBpH7n4yf5U8pZaKnMdJkC81qoTVQKPWCu6LeSaQNdyfKDED2G+eDLfZy5y+NWMTAnYCuNnG06qbAQ7EO4JKjSGO\/rGPgFQFENfpgjE8F4qmFVKogdgtg4X71r4WiTfih14BaWnE\/fSu58rV907cud45GNaOurZkvAfB3r2VnU83pRGcSrDh3hvQpYUuy4q7aK\/iWLm41L+iiDLG249waQSXLXwuUpf6oLD5hbOjfEhldCVuWUhom0TmfE\/Qonv3rOCMCKp5W7uu6qvBQoYF4sddxgUsKQIW30AV8ALIbO69t7DUcUAuKALdPKK9QlnI6V7YZADC+PRLXgSuGxNhOjR0W3eXpWDA2sRH\/dPfd+N2RHe4eDR14xD3MqWPuks840lYIaeskd8tqsvHticiFJwQSdzcX34PEM+kXkwfATuHBr41ugHm7BmiHrLZPJjJXIMakBJw6JvL\/Rwry02RyrGblVsfAvAOUOdppO3jgp13N0GOPZ\/Rqkt\/F5FidE6jd29HCc78ys4i3pSCUP1zDhkO021LdiGI8kR7BcQRSevD4NVoHodhaTxaVHd2DxAx8A3P6s8YKIdqaWFpV7U7OchjrfVfUi1xl1Ig+6hMg4fM+BOS\/ac+O75WyKvPFmPB3V9QJ9BaA4K5Y+qjxve+N2tib30kh8cG07E++ikzTJVv76aBw0aRPY2z1sbSxGV+beqV0nYXB93eRdUs3jAtyrcHO6OYo43+S+RBAkncRFAHOXsmwNqBaMgHo8ryeYUDMrcSH5KaGYcFSspG0i5pkag6WuolRGK9Jl7VNp6XyMPTgwAnudxv3TJKHTeFq6vuee9iwsjUtsCEtBd6dXqjN1R2nx7Vm0Qo2FCfmbPATv0y1cGfHerJLUjLo61Bpa8ZBh+weZk25aYvwkp2S7GdSvSE5LBuHCIvsnZ\/wgPWEmrbNeaoLbQZm1dyz8cQ5Fm6+6eVePyRYNsASt\/MdR0QmpjnzZuuBYRhS0vtas24YF2Yy6S3lSAiV24\/IVob5gBzUxOW356ycE1DGdjfRs8Urh2DHQbRgzOwsBx4EDa8wD1d3+iuuFMCYz8zNVbmDfm4W3Nb21gIYJc02UDnZLXcq8V3p2AzAcWJJU3CPqzrW1IqtM8cjQcgQLu07fsN8o7CoVXuZb4N54pPBJDfoJ4i+1KVt7pLOCXzZQ5Lvl1UQtpyvVKZBrolknIgeaWYYJ5C69CP5CZS6laoowiboneO0jvVkwvwlPZ8Zluy3UPYKlNFEwkiZKJqV8MIiSDukvObZDSxzQtzdyO6JkUeYI8+G+xeylWRc8IvVMJso0Q6A\/aHjwkj4CSWrVnCIlBCfEfoTS3cuZvPJDu2SrtAPPXt0v4FdJ4l8SH5yN+\/NOXbEHIC6A0QzI9Fmh5+nuZvaI+64def6whKTTeOHcjrdXZoK\/D6LHiDvy5bdvni6mnBwCKBWZrWUWUA0VreBqV4R6slyQBrJ2Rin8CEO13dxjFj95Oj52mmECDCyZxM19WelBjSnsGRhssnU944UV22b1DzQ05HAxskbf07CHx++6euhtRv6bUQrQwar4S4RYuJBf5WiXibFkUcsHLtLbtG5IItl4du+x3bc853qeCpKhP22i7DRanzZ5fndY7rp+\/nP6VB4ch9kvcD5dz\/vjlgY\/443NGKC2hAhzdqWcBiDrJacvGaCKcaXfYeMviylWjRStThw\/KXWvwJGs+Bx5O2XPZ15o9+RnAzNPuz\/5fESp6Ukh3SwgErZZ7tT8YojcV2F9BSCndpSD+aa1zBr16yL4C9NIocje2S1IplCnRASeRU8yE2JNeMRHH7feGif2z1HS2uHLd\/5MT98SW7aphMYQn+cMlD7WDYxrcP7x8R8lVfdre0FPaFO5pwSsmAvoLg4ptfiKzT\/HsG1G7guRjo4uWN+BxUszyFITcx6lNb3eVUAY+8fdR8DTv4JqPpBxp8Ae9WdGphdwKWoVNOJv+r7S\/iE0+BOQuv3R+dQoj8ytgCzQas23EUi265J6pPVsdsaU3HXtMwNDu79uMFmx0Oe50DH8fKP1zQt6EhwOzs3BYbgLeb7zhOIWFcBwt+sQaWaVcbGkFNenVORNf\/noNUl+nkV+qKfVwu9Anw6YrL\/M1e5y402mDt2aOFdVbbjuhSrweTNUDpXkd0EsNSIfJMSBmocCZAtJdXv+nGnASsBteCmXhjQFWXFC\/VOvmi5mY7NbmAFLrv\/g03ByAj6r9lBOgTZmTzuIFS8hshnT5BcY5anYwmdORok8XwEQXKnhNSt\/WXcXp2jiYBMTH3Wf4ibwMh4mcE1MB4kxyLTq+WXBvUFKkv0JK91U+pw50YJ9bOGiOypnJBEho8NK3f2nvfSqjvrmi\/Qxhhi9CeWwyhqvWu2exObWyv6GGfgx2\/x\/O7dDHC3nTbCqte4DM4L201m78an8\/sET0xfFaIEE4MnL7XD8CW4vyfBKAZSMC2Y1Q5T\/80J7B7QHqJdBSgMaZBSSJJ02ICZ1NM2rQd7QTc6bQhWegEiH44y0Fm021ZArfuTwX8d6H3gxiSvdfpRcUk\/kaos6xwZ0zRzhN79IWUTIDYTOlh0+qyuOs92s78hPF5aYp0gBb5yHn9GosNeAEZSJiNQvY\/0HXMhgSjUyTnH\/eNfBl2Xr2ixVOQs0I9mWyQ\/Qz67Ux5xoorv9EkLLlHMW8NkOZ2cZm7Siw32VVXQ8RcNblFOq9XqBsFR6TMbpCTsYk7qYMDcPnJPzdDt1s7c77xqgJXoF2q\/L6b5SdoVIAhQKGh7MVVThR\/lSxzBA9nU2LC\/mNZCSyJjhHuvUhOqeonTeqNL\/bHPUT+x5HaIqJcbG90nBpsJy5cFUmuLcMN4qX2thB9oCNe3shen\/g5PMxKy0XVAAnJLsF8YuXs+4HjYbl3zqiLqH42wPhv2ABrC7IkCyD4HSknZw+qCApMoFOQLP9A5xE6oddHukjgwHGn\/qFMI\/co5j\/siFsiBM7Qj8yPzEYxJLKJEp6QXNVxYKWSE0ITBX2usZaI7AqeUVr7JQSc3HaLiYSzM8FAaSQrC337SgLV+UyeZpVf\/cHVmSGh093t0ftM1wWsJRAjDBFZSXelD\/gsh4choUqnCKrY271Np8i4hg9vQZ4tgrFaPHlEGg8J7LF\/7G27rpah\/qF8B0gmmR3n4e8po2BBljR9nUJSV1XBHJwNqU78qpW1WWFDKM+CIm+xvbNgHJNPaPXvH0hA+tdHFf3irsPiux63EaF2k3mtJo01k9oC+IxaNSc9CcgIaGamAPb5THj7Fj6iCYAT4LyjLkcS3FySg\/hbJSgoMLJeeVx7hB5e8k9nU5Ce69ENp6Fk5azDjqvq5j4aOEN9hTc1qy5T6\/\/QbwRrMLQgRnqrKUZSN9xzj\/yQljPV8SVvkYnDXThDJIYBC1CSjFhsVh+jrETIZF9YVNTdsaUllXl2sLPvp7LQeGM1dw9VNtuv+ioPKve9IqRECtrw\/tUWEFwi3OPLo67m7hdOcmaEP95cICZOVI7nUcT2rvRnSbuDdjvToKxQTegGIRVFuRCghV\/lE0uOWxCb17l9S0u3Wf3h2XmZG9f5ZzRPXajgr+6aBFvEXdbCAsrxlEg43sjHgD9CFkuHtlb+splEgdkJkHVcRY2aKlA0XYR+8k3T+DGofvKto4OYNOqqvGLlSdNXYO41y2lrRQWswn+OyFfY7JpPrFsiEsJrKMqq96bOJrfZZQ9BGU\/ZjRLkctwK4kq\/Sl5pqWg9TJz\/rMNJNGiErBRW33IQjPS2rkdVzSHDdGk8Tcbn\/cl0cAqiXShI2OLdNvRUMrL0fkCSEG5KaYfWLF2N00OjI6j9iy+kE00\/IP1mLQFalCCpRCAWb5azfM7axdNFK1SZlbYo0l3CXYi\/VdcKH1wKjuyAZgCgJpKD3jFqTznpqgM8MGV5hvqMVxS0vruvT7fYBBC17btkIbm2aoDf334SBpeKtM55DROF4SdczVbzYUPZrtFhKtvxS2pMF2kpVcq8nuBT7ipTMI2EVa7zQ==","iv":"b1f16b8c32cd7983733380e2c9debec0","s":"103ac3e079b4f402"}
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