Columns
April 17, 2014
Jessica Joines is chief marketing officer of Rakuten Marketing
{"ct":"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","iv":"47f5dd7ace38dcb8a3423c0d0df6befb","s":"87f8d88a63011d9b"}
Share your thoughts. Click here