Research
February 14, 2013
By Tricia Carr
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely demanding Gen Z, according to a new report from Forrester Research.
{"ct":"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","iv":"98d8b37eaa6abd456759a2dba7588b4c","s":"d128742c38d959ed"}
Share your thoughts. Click here