Research
February 14, 2013
By Tricia Carr
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely demanding Gen Z, according to a new report from Forrester Research.
{"ct":"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","iv":"690c3fd46c1ad53676b3cc782235d3dc","s":"fe262354ff1067f7"}
Share your thoughts. Click here