Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"77f46c2ca5d1e86681a786a82f64b613","s":"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