Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"f67b2e63dd76de2534b5a0087f8b6e42","s":"0a94baa31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