Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"5530aacc1e0890355009aba712dd545b","s":"f6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