Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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YEl7J9hzRzHAaRjuV5jgfstE28oafEZclV\/MDc+RTTsk9xVJQfBe2d\/z5ccktHOZNgKLfnKp4+Q4cS93H4ZvPU02YkvnUBsdZxtKyaQBxUGNr0RlWJQTTcInYsVyx5GpImj0IukS0iuk4gkrUQ6Z2hLwVq\/9clHOudMwNkkYE4LNdJKSLwtastGSqgoKzV3IUJk5CtgRg8exkkPp599dhabh8mCGE+fhJSf\/al22U47o1EFiM29QEoCUNP2ENNr2fAfjY4T54Jofk1qlEwOpH1Bwp2o4uoQl7aDsUqmDysi\/98MgFVw1KdIWR6inbXUNDN32pcspCktsP\/eRyZODXwTEnPbdh6V65Q60sDQ4wCRM1XBn7jGfn4rtv6378A+mUNd4muvjPkyurOmtpQG2MxV54FD7eWd+icr1gtG93AnaKJ5GDHtCUgGq80Ihm6tOJPV4yUuhCPh6cdEE8Z+\/hPwWLPCHchxzPYyStWJQmxv+KnEN25MlRqf6oaF7AMUz47beqrhNLxncceP\/yPjNiZEwOB8rvMJ38+EepK+MUwkuTzWrAiWRaqI5u9js8GOkJa\/bQAAzKIKMiQB8s6nvGZop1l5OCXb1OgdtwoHB4gV\/ywiyB5xPA6N7kFA\/aLIQ0MVU8c+fbwGqkNtrX7VFsBXtg9mYL7wn38KzsGvvpC36laHpn\/6In1Pfilr9rJbUcacE6jvvrwMwmU0diIsEnPpg4yR68SVFNq7ZaYPZSbRfEvuUZz2VE8z7hD8WM2tRe6RKFlIc48OfUB5BkKhRmbB1SqGWHhn2zeLG9QgMwao8ST6S5OPZ4eN37uBEJ8iOLxNalWhPXDSR9AA0meUO1GfEcwp\/7JwFtmdZFQfF4Kq20takbKmFReS\/t6QQmlpkyIEPLwm2DgoGxneeRjHWU\/HfLDiKAE+Q38nhy2uFY2nLrjMMXfEO66c7SrzxvHYxvT7Vz7FTRMmU98rJX2eB6+GUuxNpyGfyB8kxxoEM1eZmsz3VguQvbEHpQjBaL6y92\/V2fIBy\/Uc4UweSjj7TMwTyW8J7enNiaWvhINE6u1uH9RgD8KJ1jRW3UHopDMCtPsRbCcocQ3X1kBizNTYGyLzt4zmy6aF5uwSZzAYjiOILT+if\/mWpuvfsIVgnsDnmdbJ8yVms\/6gc0Uf2ZuO+8b1lRyCZdc9c7AZV8yTavTHu9gywzO2EQyZriNJ3M\/xesC3ejzYzSCheCIFy+03+pMTzGfDGVFYKo5I\/t59FBu6lKCE3iUCOxuXMzJAoKa6agifDKXeD+7uTdF6fN1w1f7J0Ofocod9RdOgQB2aX7AW2jpjOcptalTGjGi37c+x0w7dPT7VuCLB3WX1kFDmLcwzAifSHHQoSy2a0vyn4TC\/SEqSS2+WW0RjyFN7tx0OcXVKBKxS5A94Sd55nQ8aoONMcMpibYrarnn0LWR6kW0gF7KV3GNZEXONd0eOuJsBIOZVRoohxjsUMCOieVV4PSNAqyZd6+\/e2QQ9IkLz+nrggpQamfdtLhaIJBpmsoql7EX+PxIZFXN1j5\/HUJC\/mEwe65oDZmU\/2nF71UrDOURcGFjJYoNJgGfOxQ7sfRAFt6wiYp7QzVkk81\/w6IB3qcU3uPNJ1bcGMWXU3+f2Y5eEh0Y8FuKjxdWb+QkpcpvsqdU+\/Zxc\/4rZaGnUPZ0kDOwy\/IIeGQ6Rin7s0da8FjiikD9VdKy\/WwOqoKzFUYbph2u0YQJM\/vQYrkUGcLZP04qN3dbtU9U70U44BH2RRS+WUz8npMrUA\/xee530zG9ikvg\/vofxyLXBUmVbWNBTCADYnOvNYuyOElmOv8ecOU3bAc2f4XrOzXJ1DXfw8s8d7+A+omAc9WmCevQugsoqJRG\/w\/vvJcza9zElgOY+pEZS9QP6Q3j12EFxpT7PJjUlmQ3EOeWjPK2yTbf4ASIWHnve9XSwTqlrHIfgmSvghyaM8NidhytCLfw9G2ssa1TRCjjimL3nH2h4tUc4w4640dhiIHNi\/7K9wpVT8PbLNmCbqYohLljhfAgHaP5Fc42JPU6CGnC4KOaCHzDnowWkhhHs3uCOu6pvFH4fVCDhcrPvIcui2XeToBQ4vuUMjqUlP65ON0FCBQrUnEV4R5RblZDHHPFm\/m3IUW7r\/xTZxCFi+Z9m9bZTfYZoWRnronL0I+qbMS++9Hrquz5+WsLT1QlAfvlPrTYPVzJYunkAhlSogLp8OKsX3bHvlJOMCqWJO8wWzMg\/KmEYckvSZKva90TSLC90ygr0auQ+2cmgFO\/hloMoq7Eifeo6VfRKlSXGSjWekBAwLFfNOY2lP5+URe66ptuVA5IABMb2cm+IvTrNXkBWuEWVZNgx5u06KwXZFSlwXNeweIbI3eGVTk4jwKHHyCrTsk6DrdajpuXQMloOsCH5kcOafaCyMWdL0YSqrPqcxtRbWpJFTHPqY8QDK+UPDQCDlZj6033QQmXjkp1DG8cOP6JvODFkrNIfqEBgL4m8TXxTdiuPBIleGRpCHDB7ZN4KS+A5k1N+S0M0WogSmWIK\/KLSiHW4YNeDfAoE6a1FKOW\/UqcyGyrS3oHbRRRPuXL6\/7RWqCn8R97xvAmoaCKSaWoYhSViucRKr7koRn+V8x5cbGCaOKKP+3q6Tjvwdml3JDF3NZZdRI\/qkaP9jh2O+Et9PXnP5u\/Rfd5mtfW8i+WE\/gJEMHQ7f7cXDAW4DYXrzShelAjKJrux7o3jkZcUKxF4dtP4Qe4zGfokFf9FtdldcMjpFCtqaTeOEgvKUGPfHgY\/7DpEALCKH54ZyUVCzjWRZ98YVpR4My7qOPQ6Warauw29ChDF6Pj78sWdN8\/s9Vg3CGwKRU4A8N6bG9pg0ZPshwFTmjSYyZQCE\/uqfmlvOumHUzP+CjgVKys692z41v6GVJH\/OpOW3+M08HrH4Qu0KIYpXGx7H38Afx5\/f+lbV6+dBhyhkIK4MSy9agc2aY1lOlNoCqbjxjjNRPknt+5Uh9IjyLoALtuOZIwfh4KmrjuiDvwGrRWhdYfIymOiNjq9WetnXXYQn1JbNMdM40VDYn1nk7GLiO7aWBbEnBmmavCopqxIVRmO0Q37PmITYIC5jJrM\/2BmKzlvDeDtqnSerbqNyjIKPPD9wDLbfLZL5ia5p6G5CMvI0ZVuO2SLlEJyVJ7NlNhPDrcGLgbz402tCugXBwyo38Pm0ZktYQzNaaMfKzrW3WAkkzpfROUzYjdp9sbHnsIaEXkMkl9QkM7PcG4zu\/vp4xrZa\/oforxMtEP6Nc3uo3TldwpcFyQc2gx304VduVuddjARj+WXq55IRIJNDRb2Old\/npGVTGYcYTnbe+ZuoKFvgCIbF1wN3MhgWeYizKCxpAhH+tlZ0lboFLHXC0Wg+texSAUKMyP0I1pp9q93Q+db1o2AGw5MFdO4pCzIEFJUzc3lm0E28sT9LmarEBHIYjDN5k2sKGKnBs8VLFOih3Z65HZZGB9r4H9UiZ3ETsxv8Gu4nJQ3QsI+VvZ6OSh57iUuiASxv9ekU96qHrAEM3pqKtRcTf41xaRDGV\/F9oPNKl2CqY1SN+nfCCoT5x5hhlsyRP2txoED9JZwIMSVO81YsRjX9BnT9SuF+6NrvsMqAaMwaOWgEeOiU3hituDUg8KW79\/gP409lSEGljbIwylnSigdP5I4TzqxFO\/Uw9ATPp3VSv72HFUX8xjOq8ic7DjB2iMCp5kgFEAhO\/ePhah8xF+5QV9Q\/7S9VrQuQzzQvKzZvkRIU7wyue9FLXBiO7HACMRez4RobJ2BM4a9ZLr4cXXagsgFdFZJEiF6\/BtVio0cMfYvswH6KtCaA+aBKef8atg4QM0v+ZNabNCrhMj8lObDQGfJaWByhpvpGFZVYOsD83RxA8ZA1W7awSxEo0TbHtWulxhOMTDHkgf7TX0kxlTF5L8xeOUBC31i7CabNZwkzWkvFRY3vouPq3WzcU01YjFvt6oNbtlEw7+Lss+glpXucyJ84+2p5ZiU76nzuL\/Zw9BDF3iWW+aZP6IIsTA4vRBbFOYF9DNVxLaMdB4VLyB\/D1xKTQI77RXsxLgxlmTPyh6TH+\/jbGlVjTMttqV09WSrnymL4kWdzTDbJ5NjYHM0j8GTnyIINYa903jMp71nyde6LuYlxChO5ar6vRwTBMI4N1ZinmF\/yp8RhuACb\/x4koy0AYOtSVTAbgE1+OCnGjykF7QBOsYw\/kPqJfoMFzG6g6LA+4fv\/kOPmT2Z\/cPcMWrDCZfAYdkK84fxxaKFwQnmwEauH3FrNHDF+e5hmSeHYdOGJjhscAOkgdwIG+7vjJejMa2vZ5viZw6ZWGaaE2V\/wh\/0jjpnd\/Vt4pDnC7nVsqrcun0OTUv+DFvFDJkTDI6CF7tS6scqC5ait1YS77TyMaYvNLuboK8bwNJulHtU5T2C892yVIMwV\/W0\/5O3ayhQDbNL8dfBWUvXok4EdeDlupNZdnB7efbHXBAp2Hf1oZIkdHaVTYxrqtyNDzPtTe\/NXI7itXbgj\/XlzDPbrF0Lia+lgSfsefo9CbcHp1z3E0vJrij+TKCjQXo+ijP70CaQ9YhvGuZcr+P7bYJXWrUPMiEZEw+aNoyc\/X4rkJLhkMxqCnAPSZ22O0a6n9Pg+0FTtex9HapxCbK9SkJpye3qpEqwapWy8K+QoqddnisPlOINYoh4DpO+l7Uf0PAeQjEZv8Sg5EwNFKr6UNaXMiJu\/redkzJt\/3dxraCt63XvY0Ho45ZBH7STp9X1eStzYGWtedpTUUibwsSRw0tUaN5M9NV\/neoMNTuPfolzAJWtAOJwJFMWJDx1i4gg+120R0mnnQ1WmCw5PPNRkpyFrjTa07N4hCHFq2iZHWxi7sICmAg3X41","iv":"5a54da7540e17dd02b5cb28f3bda93e8","s"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