Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"b6cdbf0c95d440056fb31050063580a3","s":"bb6a9d38d74323fc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