Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"3e7bfd7f4b03cf60d131a38924b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