Research
February 4, 2016
Retailers are not keeping up with shoppers’ mobile needs
By Chantal Tode
Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.
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F4PXtGc7F9KOYW\/UUXuH9z2wkwTl6Ay0BNBVG80Y50aRhy1gIrszymZd\/hdxhWyKfR5mcQCPz2s1MVpa3g4vB3IrwuWqa1wuhjTJYcwevBeV+cCgOygNx670hG9R87kBkTjHG9rCHjH32IzsSCaL8VmEn3CrBSjvoFcRRLBy7+zISZuGtzkSl8o4TBpa3PlQLkHDuse5HTcDmnj3s7oXJpAZ+aIjLYMNZWxLNcnvKSFIywmXgJS5o9waw8q4A5RC5eq0qL407NF9QJcWkygb1KFob1OhY1ctkj3WqMe7lfhW4k8VZKeaVPSbiKHOeJE\/\/b6pUXa7ekn6DtlHwP9r3CisR93AKXXai9PCXx5wuBTZqycWzWDt\/RF+ChA438uLvjgvOSCcCgFVKfMzkGSrc1nY\/OViU7jaBrAqi1iBge5GLNLlrwFrw+mi8CKo8NGdP0xTvzQHk4lUj94wGtPR3ei7DH9Yqw0\/HIaKFNuoAdtKSQUy3sXEwY75VE1nH6Q\/1Ajtlucmqbwy1e3kyzRKCkTr9q1xizOdkby5l0NwQL9xMvJy05pkYXpEwKzFDqRhhrRcWCQ6GFBX73Zmd6j03pFevyxqLrYPaXgXt9Hkm9rrDtOolhtn439WchyFWO7Py8qpXjcf3Dzt661aW2uNgQEcZKY4hwZ6iZkGHDxz\/SU6mvG2Y70RnfNVs6dBS9Mdko3N0Qha0uM8CvD5h825mxI88q6NvUNK80L+m\/hIa75Vqt7v3FR83tsPthFSm2i3a\/eUupGbMaYWBWkvPjaIv5HCaEQVDrz9VlB3tvm5aVDDTj1PVPXWUGskSt+y\/qKk2KWGNrAsYr93G4yOotiHZrlnOFe4ZWl5H3KvSr32NXQBO0e1YUevStnDjAkQcLmTukWwEcjUQ\/Rz\/culQUWwquqYZL54I3GWjkAjBlg117WlJfRugvFLrF9jHpRB4rRUTeqM6iis8CUb4RN\/jmM+JK6F8PI9Sou3Btv4gWddzu1MiqdZRk4IrdNImU8MeXps7lIAQ\/MNShI44Z7UBPeUW3PJj12z8NDC\/IAMuFtR3soLvyLjAf07NSvBtS4VCrU8qETSOqfG\/90LyK8TkP+E03d0Oeqjt+WCP8nwViGQzNInxqVPI8UVrRIK2OuWQzsMD2x1m+sWIFgn+kLCGA7\/QyI5X4+flAtfkbTSCZXn0a9Uq9C2+8VpL0rq70m3Czf35b9uj+jkf+uYNlb3Qo62SjIsZb2goPaPOxxiHf14TMG4xAuFyqETil9\/Fmo0yt0pqTOj19z+1SiJ\/d7KnJpXe1\/GEYXJRNZD\/QOwdk5+WOKu1lFW4YP4U+CO51Mp7BsN94wPfsB1saVYvibQ9W8OzTBaKx3kmjJSl1\/4bT8omL7UuBauAEG+GnRNysE1ECxbYQ4rKMGYiKVb3j1fvvRJpnGkmL8rMPhM5MXMpha5qQ54FFEvsUy275a\/rHbJyZsZS6mH2g3zFsqkx\/TYFF6Vz05dUm7LWZoaYQkK5ScC36UA5nc76MgUYwP+DWDru41CfYWbYho6Kh2tla59d5f5UlzE1dVJHfBJYJOSkIeN+mRkKnBk7ZjJawcM4j3Uxzb20Q5ISa8w7Cyqz6DmeSzq6sn2CbdIMpcTrmF8PqpYh9Eidh2cslF\/PF4ITlZjIXTEe4XaAASzlxukIY34h5HjZIOgx4sCgTl2aZE6ZZ30hwdKW0Wgi5VfjTPW5NZiH41pAbQE\/pAOECW3Ah5hEKa2A+n6bKb3r0BoSjTLo81hf9cqhfM8N+iYcxwhQ2QoPH0hu8I5NJgGrSNaEJEETpALd1Pj0Tzgxwln3yJuKsZh5+OwFzvcAoDsHj0xx1Hj1cG7D41oT2MTrFm4OWvC38jqcxFdaGKILNc7NA\/m3rDVi4OoS2aoFJ+G+xYqCruv+EI4uKLabOe6E7n+q1knb9eYiDU6bZ8SZGnyFyCS\/ZvZfEni0eQ07Q6xjcj5AI6oeypf0t1Z4AUJvxqrBo1f7Jzj2aFM\/46Czon4eZXlqCsYUItVM7VJRvmn5BrfyC\/vWuv6J7\/QAlEYtYh\/cgRxZA8f3d1XoETIRRG+FExk5GroKNlSsi3MtF0FbR\/KA5\/oC44uveuzI71a6KXuEf\/2neoHzMKav4BujhS3DSds4aYzkMCJJpBZ3ahlJveo4MZjxpFXT1HlBb1yXJ+bCW2T3q3SUwN\/C3bSn21dddmTe8rwe0qpqszYT1wVVikAatJ9svYRuaXnETG0znr\/nk41vedySjQxqpUn4GiHefInIerAL0HkwGv0Opiex2hsdRpRGrcDkcX52As+HDlL3wFXvUnqFbErxZDinxkCdh33YcZ2yUzAdxGJdRkKhDhwYjULCboAf2x9DD8nboJDIuHbNfyIMwnTRXi\/a+8AVAI5WIYko2b8dk\/4NaXbwCpqXd7y\/HlKn29\/ig\/+CDBo4vEGWgUoMsa0WVPkLh9Oad1J5oGgTr+nbPDFQu5rJc1\/nyVg+jrZHNHl+tcdpbHJB9eFBw\/OUXkQCDElQ0Dzl4ybAjmaKll6EtIbP4UkVHKY1trU0mGBCP9pUVpb61GxNhuPywhK5vB4oBZ8NIGGVpJhB\/StQs9KFBnguyp92MzEZKo8u0d5YMjJrWhC3JCw8Xun45C0y4HdPoGsS1sDfJburtNdYWxThpkoUc2nsUgUsUThNANWwMf8Weqga0uhZ\/OlKndgs+w1+vvYkCQfIUaUFJiGDvy+ncpRWSO6uLFWPJLR\/MqjsWbbshkr\/xl41LtAyUd3FjrNLwmH1O9Do8HMhSq\/f4CH5d4g+IVu1VjQB9kE6h6h4XW6MH70MlZN+uaGK2XcpXvpdhiRcrp4aknqOZHo+Pq6olQzl4guCj5Hca3BVSZ4zl4eJNJzfUWgTq\/UndBzuzVaoaxrcTjk3WvK+9SxzGVmcXGbj6eIgd3pJseASNOK278h8LnukyAs2PIraBcNenBr+EHaOPv39vFq9u7MQsYif+5zfJcsaN5LxDvCZGU0nJHqeNBQ3akxyC\/IwA\/6tiG2vdKWe9voq4jIB+8XcoQOeNR8frojF0c2gM6NbVxTO4ndsrlIAkysPAO9rQ3cKHJ2I8ooS8\/emx+oq2SUSLHQtKML5ZrK14BsKwJ0OjtetNupkpEyWc1GmwDF74Xog0em\/xNIHXcdnLRGnsaa5xImdu3DNcPEJw1Tp0J8qE9k9czIXw8fd65mskQwAjTOV7LUWMXi8eo274NrIYqDP7JT\/X8KKWYatlfSdwv9PudB3vfs1e+ZZ6NhIckeHy8w3WW0pmEXAGX6Fx4nu5Zp03Ox35IT4dg35V3FDLsDWc4930pf0Hus2uJMkOsGaMUi4z+GzNto7bPyAc06VJrN+49cFee9fgzV1E8lxfleltCvW7LA0jUaHX0+9rNiYspOBbesh1BCVIlNsYMHUeLTRjp7SEDYG7ji5m9n2ACb8cOa79ZY7VGfE8+eUb4BlATLV7c1vYM4A0F+SnPwtPRI=","iv":"a780856214e2f11c2bca73672bd453a9","s":"9a458e65adf9207f"}
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