Research
February 4, 2016
Retailers are not keeping up with shoppers’ mobile needs
By Chantal Tode
Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.
{"ct":"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","iv":"c7d6df5bb53c90ab4bb1bde908cc36dd","s":"6fbcedcaeab776d9"}
Share your thoughts. Click here