Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"a3022e92920c0d76a6c3fe5147e996bf","s":"62cbb72ace972d0f"}
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