Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"eb241344ee65764bd2b56dcb13ef5825","s":"4f5ac0eff6beac0f"}
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