Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"dc6ee098121e68f1496457a80ea314c5","s":"adb87ee6f4dec850"}
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