Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"954e0b6959bf07f18adfbae7b7d1ee44","s":"f82bb220da9ffd0f"}
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