Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"91ab2d993609350bf1f5b6b16d199c5d","s":"b38b4c2365df0909"}
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