Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"6a5985ad09c5ffa6073dcc47afa42e3d","s":"a9fc4fb1c58eb96f"}
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