Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"ac52cb9942dc5c3eefe9c0d046b89e78","s":"7e71e0db6d9d3663"}
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