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Feb. 28, 2026
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Marketing

5 reasons “New Luxury” is the “New Normal” in China

August 30, 2021

Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks

 

By a Luxury Daily columnist

By Glyn Atwal

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  1. Wolford seats new CEO, chairman
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  4. Annual revenues rise 15pc at The RealReal
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  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Jumeirah scripts hospitality story in ‘Our Flame’
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  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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