Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"27c2bc10f017d6352689003ee2cb2701","s":"59549fc6cee955c3"}
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