Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"5ebc180a5682d53cd5edcca83d3a37bf","s":"1c0d41d666614b15"}
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