Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"e9aee73eab43d592574580cec6bc88c3","s":"d942e34eb14e31f1"}
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