Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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k4aUYuQluRAp2jEVHWjg5PYyogyqONMwI4TSlGjJu+KhQPZc9tvc7NHuh3TSexMmTQAvOmn9iPGUFmguZ0ouOEIntUjOfgWaUrnZP9UgJ2GEJEYEfb2oUP+ftn0EoWZY1vpNkGEvkEC28IW30qPX9C2Dq2HtqPQEplSMUUIPnJb+3q7VV8DxVlZ6Pu9EKFJ3pyRVJziPrdhyHrCul1BddFIHMBeruLiPMeH6unmNLHwt0KReq9AcoZ\/iJ9ut97GEAtyPe1BxAj2ySNoob2sK9NYv2DZFHiB3rC5SNH5vRFoOOwT+9PkqsW4CQ\/CmyBT9il84+4VLmPyzUthZnh6bnea4gaKOoIVfo7KDKSVLiM1wRvchnhj4exdkAtAGHSdSrzUtSST5dzs6LwVf9rs8dxuwIv7YPdi\/8PkpHcsffEOFsVCjjMVSx5JMTloTRJsKT+6gSx\/ErfAltkm43w8d7MUAzfnUv6n6T7NUa+KjvN681zUTK0T0fjq5BV4sMUSjJzt2yfRXypj8Y8DPquEEXGNV4Zs9nJ1JcXxIUCrUhPfVsL7DRUKYZf3czWIh4DqU7LDqnwbccGbFgc7TQqFd0Vxsw7JhTHTpztOTvBIOpny7pnweN+jn7lXhW6bvsqxSk6NMSF3GuYFLis5IA\/Oopgr\/bzSfwE0x7lqRJ9aBNatUh6Itt0yClGHDf0BBo4TVZdPSS7xTLzMEa9PC\/yWQYaNdsB4TNOO2iBPfWNg8v9aoR9GFUwZkGaf5BL\/+ZzNaXkJxemxAVOxvnSlHwcsynf13AIfeg5wcQh8KY2QE3Z0DqMlq8T7FRLfQVlm8m4r\/xLepGlKKcaZFvvXAqz9T6\/eceme5BgwSlx+6hZPoFljAyDohCXri8yWTv8FWBfJcxzwWhnnfEF9FwFqvw1pTOXmIR\/HCMmA\/lBvGlya7HMKpQVcZHdWBVAhf5H3HYxObpKf80cfJeu+ypxKP2ZAipQZN8\/pk0LxJfOsSkf3pr3QBKEXvApQ2A8qZdIqmgqe9eGIyUEJdbkcZQq\/CNKkGaIZ1bUcztlYjP63dBwHaS4fJb75CNvIrnNnAKhyXYagFStVbyOufxNc3SKA86c9E1Q0D4RCH1ixEj4CZyu+u8AB60GD5wygR+BHeu3api8wuImcMinySz3WYsNxtzorbaUcRI9cucbELzT+yaYmbq3AMxW3xUpZf5JveUAyPMLxf53+VNGzpCQkDsFdoC6tdeG\/Z8c5PaMNLi9S3aBeMopB8jX8Y\/MC\/WHbQV1z9qOrQPe39Tw7OuSwMR4lrZO9SS\/7VAOV2dWFDA5uJxopBREsFwq7xpj2Zzb3oB6+ob2zCENh9amDawOAoIod8JGMRdhbalf7jZUMIdDHrxGV\/38uKQ8ULecQoKikjaVabuGO7KXHpUdZKmc4aKmA\/584JAHOQkI\/4Uf5FzChjsEKABHPJcF++2WEfdn\/dya5LCNXXytnRhmWCrN3PASn3cPBbN30uChxfRk6oaiSmSHb3sExl7CgTp2LUudY5JqdAvueVgXHtapRRAQ0SXfK5Woa0ApUfPFgFSoThqFfiOrCZpQkg0CXABHk5+BXVqv+Tim55+uJqjwlyrL6ykFt5aFt1aNZcEucovKgVFBZ7iASyG5HJzzXC0pIBso59zRaUkA4EiYriUGqs6aYenYYbWIMp7W7A9GW74eEZt5qK24YfkJZbOescCzYe9K3CMGYZeTOgvggVIck7OhP+RDcG+8X1sxFs6pzrMjYiF04aSghPGSzzweQ12QAIckYJ0NjJjMpB1sqz3ma+IQTSNU2tjB99aLsqw5uqtZ\/i\/0y6mpnKzfOm+4FCsrAapQChkdqYadpihR7fBKDx+0Z3LcuwIXbiA94UcjrhHrBjFYXdoKQNC\/1Qdpwk7GgegRlRI6Y6poqHIAno59mvAb75JyBG55K9Ae7U5YpUjjJlPNHikU1C4lbSGrPi4osrX1yM\/ztHA9gpcHxzfM\/27Qz1grzSc4yX3IXLNIXjlm3haxqXZ9c4bDWIQ91aczSUVPo0ItHTAnnihy7W0WFLGWIXEtT98WA+2bC8HbRk571BFAcxzp5\/PCpUDbawuw3rPHnZVZhKZoUEJrIbsP5bgrkIz+9vUk1PlYirDoNTN723uTdizySH8Y63dJWWwrLnl8hl+roJLN0sZFp2bz+MCBBTDGtaNElFhIpo1y80YtsF2uqCzLBK6ghzX4ZXKJs3\/n1VM6k5aePQlo+X31MsuM2FLCY3vsIUhqA+Wj9u4GlUWLSgK38Hz+qpSnP6vLuBqbTh+RocULIiIgvYVk6OiD5HuuC20OPUYBIxmHr7ue14aFuarGReCUnpINFijY2JqiUtjbJqPLIB+8XKlqjxepCzJabwQa5OXebnqK5t33WGl6nu8OIkHeuMY16FxBk3bn4hOOuNJKGo5Yz\/L6sBdsq+ZpHmPcBWuWRLrtIry\/HaDFuuBGPmJkAB3rIrnALhLV92ITpcQ9eLUGvvW6p1oObFgdhnPD4szg0wrd2zgWm6YEq6DJYzo6TWYtQXVqOGZ82nawE9ORWM+k4tCM4Cr64O8SVW2kXxf1KWnymEZhp32mA4CSjK+kVVvAnWYaUhuhSOq3iZ1X9Q0c1yl3wDqOuK320S3UOHbThWDITL8iIu83tEoNJImhCxb2aat6zYsPLuxY0axfIPp+biG76tChEftj0RblIflB4disI0SwfwxNYYMv3kryFr4Xyp5hRfL1p\/lOXF9aSpUtKclj42X2TSDppBeHfHPBbZ2D03Qz0JjeO9xMe0Enopdf8jIz75TjnGRTnFURWtqoqj8mcvKh11vbKdySqeLac66Xi68KxUGFIwFfVE7ghQBTEEgn0tsXtElWaD9JaqIwwWSjyBTDyA608SEH4ocgz1kNAcJYaG9P4JljBclGumS1s5IPNHamFfz5itdnICDlqMc7REYc2h9uPv4LcoGlev6e+oCGZ\/XnsA2KZyUOeybvx7Vl++\/YxmwOO\/LQlPgSLjoME19pKZ7lj2Qmz+RC6CDoIzI\/Ow2I8TJpmTQK8PvFxXWjBeTLM8hS661lD4Q\/8wvWP6IwDSPv+cbaQseBSGPGsFO7g==","iv":"7ef2ca280bf1544ddc25cd3e6be72e48","s":"6dc256ac5dd319ed"}
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