Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"d8b2caf304a27f81c54c585409f34d0c","s":"5b7c876a801e1a79"}
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