Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"1ba5a8a3a0f0aa2d3a88e11139c7dd04","s":"925c731a02e6b7c7"}
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