Research
November 24, 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the trends that shaped China’s consumers in 2020. Image credit: Fendi
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","iv":"5ebde26835a8659e32e7b1cbdb7e9556","s":"3608e8b6ccc1bf92"}
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