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Mobile

68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

September 14, 2012

 

By Tricia Carr

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Trust and transparency: The new sustainability currency for luxury
  5. CFDA bans fur from New York Fashion Week
  6. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  7. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  8. Happy Thanksgiving!
  9. Tom Ford, Vacheron Constantin, Saudi investors and Pietro Beccari - News briefs
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