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Mobile

68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

September 14, 2012

 

By Tricia Carr

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

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  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  3. Caroline Fiot begins Cellar Master role at Ruinart
  4. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  5. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  6. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  7. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  10. Invite-only driving programs from Aston Martin enter year two
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