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Mobile

Location-based ads uniquely mobile way to target consumers: Millennial Media

September 14, 2012

 

By Rachel Lamb

NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.

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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  9. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  10. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
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