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Mobile

68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

September 14, 2012

 

By Tricia Carr

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

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  1. Ralph Lauren odes to Martha’s Vineyard in latest collection
  2. Dior charms shoppers with Lucky capsule at Harrods
  3. Off the Cuff: A Q&A with Ponant's Samuel Chamberlain
  4. First half revenue falls short at LVMH
  5. Rosewood Hotels to open first property in French Alps
  6. Nicole Kidman joins Clé de Peau Beauté as global brand ambassador
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  9. BMW to introduce carbon footprint tracking via mobile app
  10. High-end market enters ‘slow-growth phase’: report
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