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68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

September 14, 2012


NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

While the company’s Mobile Satisfaction Index: Retail Edition found that the majority of consumers are browsing and shopping on mobile sites, it is important for marketers to study the multichannel presence of on-the-go consumers. Additionally, mobile is not the largest revenue channel, but it is essential to the customer experience this holiday season since it most often serves as a research channel as well as a companion while consumers are shopping in-store.

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