Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
{"ct":"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","iv":"64f667931c3518637acfdcc9c87719be","s":"4dd5d9c437927c48"}
Share your thoughts. Click here