Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
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