Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
{"ct":"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","iv":"27272dfbe5a1a2287cace65c792a05ed","s":"913476ea5a06108a"}
Share your thoughts. Click here