Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
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