Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
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