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Feb. 25, 2026
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Software and technology

71pc of CMOs plan to invest more than $10M in AI through 2028: BCG

June 3, 2025

More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG

 

By Zach James

Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).

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  1. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  2. Mandarin Oriental names first global wellness ambassador
  3. Luxury on trial: What will stand up in 2026
  4. BMW presents 2026 Art Makers enrollees
  5. Baccarat embraces new visual chapter
  6. ‘Sculpting the Soul’ unites Lamborghini Fenomeno with contemporary design culture
  7. Bulgari signs pop star Dua Lipa as global brand ambassador
  8. Gucci expands ‘La Famiglia’ concept to eyewear
  9. Singer Olivia Dean fronts latest Clash de Cartier campaign
  10. Hyatt replaces board chair
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