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Dec. 7, 2025
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Software and technology

71pc of CMOs plan to invest more than $10M in AI through 2028: BCG

June 3, 2025

More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG

 

By Zach James

Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Aman welcomes warmer weather with ecotourism boost
  5. CFDA bans fur from New York Fashion Week
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Dior’s ‘Lady Art’ project turns 10
  9. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  10. Trust and transparency: The new sustainability currency for luxury
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