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Feb. 4, 2026
  1. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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  3. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  4. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  5. Perigold, Olivia Palermo announce design partnership
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Software and technology

71pc of CMOs plan to invest more than $10M in AI through 2028: BCG

June 3, 2025

More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG

 

By Zach James

Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).

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  1. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  2. Bulgari Hotel Roma introduces treasure hunt experience
  3. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  4. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  5. Perigold, Olivia Palermo announce design partnership
  6. Cartier expands Clash collection
  7. EBay presents shoppable Super Bowl weekend activations
  8. Mercedes-Benz highlights 140 years of automotive progress
  9. Top luxury campaigns of 2025: Luxury Daily
  10. Luxury haircare market to reach $31.5B in revenue by 2027: report
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Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership