Software and technology
June 3, 2025
More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG
By Zach James
Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).
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","iv":"5c7c84030640eb0e5ccb968a8a0cbe50","s":"14574029e42a134d"}
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