Software and technology
June 3, 2025
More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG
By Zach James
Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).
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","iv":"f3a10660b7926407ea91968a65a75078","s":"e1fc8318967bcb1d"}
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