Software and technology
June 3, 2025
More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG
By Zach James
Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).
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","iv":"2d2f83879de9702b413cac65c2007cc1","s":"23c7089473f12835"}
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