Software and technology
June 3, 2025
More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG
By Zach James
Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).
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","iv":"ec57110de675066bff870e39abb9c016","s":"cd14af48aaabe821"}
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