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Mobile

Mcommerce is No. 1 differentiating social experience: study

August 9, 2012

 

By Tricia Carr

Luxury marketers' mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience, according to the 2012-13 Social Media Guide for Luxury Brands.

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  1. Piaget scales Place Vendôme flagship
  2. Diane von Furstenberg named Icon in The Time 100
  3. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  4. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. SMS text messaging, world's most successful communications channel, turns 25
  7. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  8. Gucci pays homage to Tom Ford era with museum space
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
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