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Mobile

Mcommerce is No. 1 differentiating social experience: study

August 9, 2012

 

By Tricia Carr

Luxury marketers' mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience, according to the 2012-13 Social Media Guide for Luxury Brands.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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