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March 2, 2026
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Automotive

85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report

December 12, 2025

Gen Z’s preferences in the car-buying process greatly differ from those of the generations that preceded them. Image credit: Lexus Gen Z’s preferences in the car-buying process greatly differ from those of the generations that preceded them. Image credit: Lexus

 

By Zach James

Younger audiences’ interest in high-end vehicles is on the rise, according to new findings from social media platform Snapchat.

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  1. Vestiaire Collective study links self-doubt to new purchases
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  6. Lexus chooses social media sharing for December to Remember campaign
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