Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"c206f759eb02eabc407ccd0852c9e698","s":"f6fbbd62eba9df40"}
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