Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"3c1254f8359ae1312a4453160134ec60","s":"725395b82f573376"}
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