Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
{"ct":"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","iv":"2f1302d7b2a24c376182b608d396f00e","s":"251757bd385e6555"}
Share your thoughts. Click here