Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"826fd9c6f541d7eec05299d90890a6d6","s":"43c13f616b3bb067"}
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