Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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11lCt63VxHLblptjH\/UC1Nuc\/H\/bc8bmWT8rdyL0rZEGuVUZjUXG5edv7dr4ZNUmPKK+ZWijKgzxHuv+gppFiZIyG5U\/6ed\/3YWXRWL\/Z3oLeW\/rOtZb29EQGwFDqKDcjHKR1kfiDpmybXm96czcJCffyMVvTEqRfUZ4JtROzll8rTnRGVSaXB8SqEMzhZ7eprZpjAGL5rKuMZcCPm+DjNObjqvG0u5RTZWagp1NcjsTKu9Q5u3jtKBAF6ByBSEdlCXYo2Iy82FfwAlZz1mUhMkhzhAfXOTGKAt0f6WUUohzJFxbb1M8WZv\/QGgJLtjWYkyAZdzjxMLOJVHoGntwxsy\/SHv1dN82QQGNRDJgXPqRiKIzXWrgPJcYol+FxMPEOwxXXzwCzUevMkf8FJPU9Zif605a3YC58MQI\/aZutee7\/NC9hH2eFn27Ciq4TWV3eIp\/mgLsCd3mikrcHTpyQ26jN7U0HSAHnLbd40Rw1wCgoWOXDMfRTwqeaeJeR2bdFy8PgE+\/YqGThIlvfK2OspYa5Pj\/efPewIoGM1E5CKiYcetkOUWF\/E\/t2m6QwcLb3s7Q768l5hq0ZOhRyiAgagWfU9v2HvJx0Q8gZ0xZfRzV\/dwV8F1rl0aqyzdpLCFZKE1sliK9yqwypOMXrOGxrkvWZTCiuxm1Lmj13j+4wNvnE3kaqjPMYjxt1WEZOf9siAF0CBZHfr5sM05XaHPSz7LBqj8iLa1GGOYzR2rn5b294MbLWLKJWlPZZ3GbVAcBVfZnr65Dy4hqpLJwhqE0kPLgtVmkXDiwLmPThN06rVBQE\/qFBWorIVchXQjovr++1jNUy\/sZc9aFMcB1ihADfEqAGlMkz5+Vh2Z2vnc05DNldGEjRf3WDxxjKOCnsWv5a3SL0clqO\/1I3CBqOqp6kLpYS4ntZPX69HTq8tokSm+J613y1omMFaU6yu0pL8miMhdgc8qkvf+pJ0e24TWM9XlXOlRICOzjDUmoB1+UGD8olj1EdCgQiq9HFW4xpPDMbcSNFWMpYAxN2wnCx3XcszrqHXY7gA6SDCwwIJy2Zm2xWPjwiSEbYEI0g89PTEIMMgjlj\/9yZTIfLt0rr69Rmq5iCiEK6lSQAa\/TjRU0EI65mGXhyNZ6XCFfaQ0mBOcTw96FNQwseOtxXjoYRyMFjsMP9a06xM3I6KTxGcZnYNUxarBD3IVILNlTec+\/47amabozbkm3H6mIaKxUQof6u6pHAhwV3P\/dqb2UAi+bmDQjzRlXb4ZB3AOjywSoVLzax6aGk6OLBhYU36kLMbtFIt8cT4xk71nY9Dzztaz7mweO4h5TBY1Jtc46THaM78DaV2WPP\/\/Uuzd1Jcy97bARhV6yfvcuty0NLHwe6bpUCftOI3SDD+Q8wf5zeKM6i32Qmi\/7rIkf\/dyD303nZ4s0dIZq72qEbN8tn+YAp6gmoxF1FCy9+EWii35m8L5hTQEw0Hmb+7hF59GGwUnLRt1\/n\/1zcawDeX+afF\/t6\/5xYHLROR1VaXRyR+ebHREJCK2YDQyl9CamGzB42WodivAisgUbJWCVOpLkAb2lAZD35qjBXFaC+uZIfbKlC3TvZGJQC\/CK+1\/yEhfTFXo39mU1C8jp2C\/noiAPDAHUZZmNf\/eYQk\/xijeBjRpZSYSUehxCP+pMi8ie2T+WCcWJFeasKbNd8fVX9wlQgi2ZPSAl0UD2pq6l1aG5vEi6Ab0CCtFzMQK1ZcZbn4JV\/lt9Jd4EoKmN3nFMrVyo8oLhZBGEWJKDn87\/ozhuQm3sSJN75bQnGgWyPhBl6ePfc+xkRjUf7\/xSscQ\/YqkoJT2XJ6eEdfh\/SDchAb1gQN1mSMdn9P1JyniDIj4\/2I66hZfEL945e8vN6w4C3zSiLj\/Om90U+10UJLFOjwyJfOxPRBS9UNaTx4xojUcOPXVYaWuQ4YxQ7BkVs80W1Mt\/Kyu7bkPYmLUdPYJsXYb1znJq4EpF2GR+CIhegsI1GxjganF2oS4eiEXNAKqZcFBae+S0ShZIsHOVx7g6Nnq2LFIgUneAQuParZesm7fqmiLOKcb7pzPAYEyHsc3n9qzl2EYZPX+RyW3nbu4B4vBpA70Q\/wUSaqkiMwWyR\/pT3LgQv9BDe2vOc4BmnDpPgOeVLePidqZ+1zYZcUAJB3pzF+80Xdgx\/lYZKLsFYxRFLKelm5B1Ep+ju8rn9mObMiCdRpsFN7aey1bFrlUU0tTNoiQyZPdmmiUzYWO+UPHOZSdsXz\/ENxmB8K4C+TL4K23pF28pZM2PDC4JxTBzv8JFAHK8iave5uOn+9vOXg5G2Hm9xvlRVjocYXI6UWn9WsQj8jazXbuPNDw\/zn\/3VHJTzys85jESQDoJX7g+lbnsDbupTZAORWWnzjbMGLsMl4v\/t0JJ3CbhoONUCynUBO\/okb5+2JGmX9RKWpA\/16Z1hrrnkMPeohgFgPyU5AyfzUjfjDw2yNGdt0Nixvrzsoo2TS5oEC4Iqino3yRjQYqh\/tm1oqHOxs9wWVWsjm1p4qUmDtabL1Bw9Uj9qJqCsW3zHqxkdmKgSVa+V\/yA6+uqbXctANegxv6m40VGZZ\/NABbqVwPg+C4bVrPxetTPQNx+qxXjW0OD1kA0UVnv0LC1KsQTlpNkBl2Cyk\/ZR9kCLDWB6RdGhnyCTMuqJ7BA+S7q1vlQjhdHu5JLE1EKQ+04RlW5hh1fR6QJUNuPC4UsgCgs0+fzxX9LC7iDpmyGvrI6duMeUNgfIZdo3SYVn\/PtSfGbdFDtyr+Iy5UGrofWyB0Y48XtSzSpKwmz5Y6mw\/+c8D5EoEuQWYobuubso7BsycPLA4IqHkB93mhsMKIr0Z0m+xilNJ3c8Rjfn+l52ZNT4u\/FRnbNGr8YTTLbr8LW5zy0eCayynU0Liq35V7R8QbZNrfdeHw0bt++4zr+iAvSbWpaL6iD7AsM5K5TSMM+po3dEq2ywlkj3M2LqWkng0HsQdIVKNPSQDWiMMFQ4fjhk0UEEPUmv+HtalrlKA+r+P9uvVN0z2XqCorHsiXy6mQISGvE7G3xqGAIBeEmxMe3W++JmELm5vtbtLigZ7pgOiEnfhupgSBqoc\/SfKs7pz3fRqjHKuuqDCVA5unz6UkAHvR\/4W+qBHIHxpOSh4uxSh2oaiktEQERbnF3PGkdYjzYAsezr9Pe6NGuHUaVpl2yb40DARBUkgRal3hmCHHLudqVSBg9hVev7OxBp1X\/5z2I6NrjaEvn0ijg01PA4\/HYZ+aZVdqhfYvB0\/xw6MEINr7KDXEds5yFzE5IFZPvnqFtobRRsrlS\/NzhVPkShfvPS99crH99VfWAfL\/wZ410zKZefA8lzlH0cgBSl3fOdCaD+VI+5TCQfLN3cLdjTgLOc4QspFrBCDK7fm3r7xfXT2v6FI7KRSZDW6CvxABZqiysrt9+BNdQenC2nL85XMcYrz7Og0BdAHnmfz3URntA\/ovPZzt5qYkPjs2hsLjZNgnVa64gMdmrI2bDwPn9QF2HMVKZR++8Vit4vQMw+ALs8wcw7l9CGuE0cDz\/ScvHMqt4cG7PWVfJm8RXhF4s5THu\/XDqKs8hpS1xdWjJ3LFLjgJoFKpJTkJWMpTwgDoliJK6AERt+nzEtvQ9+arAQGVdV9YU3el0Sk\/nMQDKSx0hVDwWFOEuelibWnYgPLpfF9eMNm2B1tcIzRs1ikIJUXu7uV7ChQ5UrN3JrtFPy4Q+dBmeSWE3+9kiDYV84vMALNgrrkkVQy61XdWRXwIQmbU4wCmGAF4sImLuXhZ\/NwNiHlLK9pYtzPRelUTmA0gdzuglb\/ZinT35TJBgFHWl+8jsvAqevw0\/O6soxIhbUv+z8XfVdC1CLQxpuK9PTRqgFV+PjbM6uQcyED9laiGcvhetxeH63xDIZUIAyoTYQcGLWgol\/4bJujjA1ibkdiPFhSy1qaHUZBay65lMbXaE8x1iwXP8D3s8VbS9+ut1zytDLe8wSVPcCW9uKNIHSwVLkbYoVHSQmhFlPLy+jUwtrD4O2dkXwprh3Mo3mFthZy29IEC3RE4ja2okhbiVZgtAaIpTfzwN5McZp0xiJq2w0DBJnaoxlI2bWhbz2V3nemELsKd0U+aP+vH60z\/zo7ypQNRl4i6zXDZfy76IjYNsvi1LCQSwRnGqGEufr5dwq4lgARXj0vMP5aYtV\/7mdL11woimd0uqjQc9wOgC1an2OjIwwyexk6C0rDiyLn09WejTzxeV\/jcbwJImtLdNOnNIFZqXBth97\/y1txmJXAjxg6xD5TZv1HY3R3MBXYdkve3DRE60aH88oFfWS\/9to+\/qaSJqIIoZ5J4LFxJTvIfPkyiVy6oPg2pOrNTjHD4RwXynAUhWZrC73f3QlbmzbSBUaPDM74+\/Ti96lv5TNgh7do8Ht3CKI63jDpbel6lLBIviFX1UOr4yDQV9SGnPCEeeKKcRyWXG4JvCJ17W1refFfVb7EQsiCT+Qpx+sOrsuHfe6V8Mg","iv":"59614f2421cbc62c9d7397e9b1eca61a","s":"d24316ea2aa93468"}
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