Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"06071a675d564db778ea22e440345c0a","s":"7b53e62c3f948ba7"}
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