Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"a378c230c0cdab7df6bbe438da7d99ae","s":"68e828563db329bf"}
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