Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"af809f6302a0fd5efe52c78527d76fcb","s":"e4978af3b37d86e9"}
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