Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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","iv":"5462e9f2592641133fa5cbc37f612b71","s":"36263ac3f13a3393"}
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