Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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","iv":"d97762bfc6a5bad1df2d0ef69ee1ecdb","s":"b893e19e70e3a9a5"}
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