Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"0b44fcec77337c828496df970cec32cf","s":"af68b7cf0c7656f0"}
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