Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"2866bba35dc3e882fb8a542301b707c6","s":"641c03d9ab449b82"}
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