Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"c6d1fdae5555fc88d7b3e57aab4e9e47","s":"30bd9e40c41ad920"}
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