Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"bff5ad8f2e364a7d2ef9f726a1818bd9","s":"b2d9f51590e4b66e"}
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