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Research

98pc of executives report impact from formal listening programs: survey

December 2, 2014

Listening to the affluent consumer is key Listening to the affluent consumer is key

 

By Nancy Buckley

Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.

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  1. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  2. Mulberry revenue up 32pc, showing solid pandemic recovery
  3. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  4. Krug raises a glass to rice with new cookbook
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Fendi reinterprets iconic cafe with temporary bar in Milan
  7. Dior explores ancient textiles for summer menswear
  8. Call for nominations: Luxury Women to Watch 2023
  9. Digital in real estate – Luxury Memo special report
  10. Gucci offers consumers stylish avatars in gaming collaboration
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