Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"c2240f0071690794a6b46957e9914d04","s":"39c6a80f338bc470"}
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