Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"9544ba0e18f63d0da10d1fcca656bf12","s":"b457690fac992527"}
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