Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"5369f87554547df626fdff713d7ed6b0","s":"c07b4baa05200a1c"}
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