Commerce
June 25, 2014
Engaged employees results in better consumer experience
By Jen King
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
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","iv":"42669323a80fb5433123d73bbb2e20f2","s":"cc59f1ee21521553"}
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