Commerce
June 25, 2014
Engaged employees results in better consumer experience
By Jen King
NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
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","iv":"45e06e72378f1801bc18082ec171c090","s":"f75afbe8e7342652"}
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