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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"9b8293b736a0d407fdcedc9577f455c0","s":"24e2366e56b3d967"}
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