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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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