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Multichannel

Increase in luxury ecommerce highlights behavioral shift: study

January 4, 2011

 

By Rachel Lamb

Ecommerce skyrocked in the 2010 holiday seasonMost luxury brands have seen strong growth in year-over-year holiday shopping with continuing success in the post-holiday season, per a new study.

Industry experts and studies have found that consumers loosened their purse-strings and became more flexible with spending this holiday season. Online sales alone have seen a 15.4 percent increase from last year, according to a study by SpendingPulse.

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