Multichannel
September 26, 2014
The Ritz-Carlton Lake Tahoe
By Joe McCarthy
Many luxury hotels have a salient characteristic that peaks during a certain season resulting in a windfall of booked rooms, but it also forces marketers to recast attractions to keep traffic steady year-round.
{"ct":"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","iv":"2cedf86f43c0340236e36e05e9aa1991","s":"98ab09ea42db3cd7"}
Share your thoughts. Click here