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Multichannel

Lexus displays brute strength of vehicles via multifaceted marketing campaign

January 19, 2011

 

By Elizabeth Zelesny

Five Lexus vehicles suspended by a cranePrestige automaker Lexus designed a gravity-defying stunt to showcase the unbelievable strength of its luxury vehicles.

As part of its “The Hard Way” marketing campaign, Lexus has released an advertising initiative to prove that the brand goes to great lengths to imbue its vehicles with the highest quality. 

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