Luxury Daily
The authority in luxury news.
Feb. 23, 2026
  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  6. Aston Martin to build 45-story residential complex in Brazil
  7. Pernod Ricard flags first-half sales decline
  8. British designer Clare Waight Keller joins BFC board
  9. Bentley commits to cutting airfreight emissions worldwide
  10. Burberry includes consumers in Shanghai journey with social media
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  6. Aston Martin to build 45-story residential complex in Brazil
  7. Pernod Ricard flags first-half sales decline
  8. British designer Clare Waight Keller joins BFC board
  9. Bentley commits to cutting airfreight emissions worldwide
  10. Burberry includes consumers in Shanghai journey with social media
VIDEOS
More Videos

MORE IN Commerce
British designer Clare Waight Keller joins BFC board
Aston Martin to build 45-story residential complex in Brazil
Bulgari signs pop star Dua Lipa as global brand ambassador
Pernod Ricard flags first-half sales decline
Ferrari confirms Luce name, reveals design direction for upcoming all-electric car
EBay to buy Depop from Etsy for $1.2B



RECENT ARTICLES
Omega closes out Milano Cortina 2026
British designer Clare Waight Keller joins BFC board
Aston Martin to build 45-story residential complex in Brazil

1960s style icon centers summer campaign from Burberry
Gucci expands ‘La Famiglia’ concept to eyewear
Balmain Beauty presents first prestige fragrance