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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. What do differing NFT strategies mean for luxury?
  2. Neiman Marcus ushers in summer with fashionable getaway
  3. Montblanc inspires the art of writing with ‘Haus’ grand opening
  4. Prada reinterprets sneaker through artistic lens
  5. 2 tips for marketers in the new era of data privacy
  6. Day’s wrap: LVMH, Louis Vuitton, Fendi and CFDA
  7. LVMH, Louis Vuitton, Fendi and CFDA
  8. W magazine enhances print’s fixed plane via September issue AR activation
  9. Ulysse Nardin announces first sustainable watch release
  10. Louis Vuitton, Nike honor Virgil Abloh’s vision in Air Force 1 exhibit
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