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July 17, 2019
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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  2. Day’s wrap: Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant
  3. Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant - Live news
  4. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  5. Affluents want transparent, personalized financial firms: YouGov
  6. LMVH, Stella McCartney establish partnership
  7. Giorgio Armani, ModiFace bring 3D AR to WeChat
  8. Bleu de Chanel dives deep with new campaign
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
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