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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. Chanel dominates luxury sector in China for brand relevance
  2. Top 10 luxury retail efforts of H1
  3. Alipay, WeChat Pay now compatible with Givenchy, Porsche for North American sales
  4. MoMA details fashion items through history and their impact
  5. The Internet – Luxury Memo special report
  6. Ritz-Carlton offers interactive 360-degree view of three US cities
  7. Stella McCartney films trashy tale to inspire mindful consumption
  8. The Internet - Luxury Memo special report
  9. Designers, Alessandro Michele, elderly Japanese millionaires and W magazine - News briefs
  10. Audemars brings film innovation to the streets of New York
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