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Jan. 19, 2019
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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. Sharing economy helps rather than hurts luxury brands
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Reebonz plans to enhance circular luxury with blockchain
  4. Rolls-Royce heads to the slopes for the 2019 ski season
  5. Hermès sets off on global tour in sci-fi cartoon
  6. 2 weeks left! Luxury FirstLook 2019 New York Jan. 16
  7. Mulberry spotlights magnetic muses in portrait series
  8. Millennials - Luxury Memo special report
  9. Balmain seeks to modernize fashion with streaming, AR app
  10. Family friction perceived as biggest wealth management obstacle: report
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