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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Dolce & Gabbana returns with another summery Saks exclusive
  4. Chanel reflects on high jewelry heritage in new campaign
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Free webinar: 5 trends in the luxury goods industry
  7. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  8. Richemont mourns loss of former deputy chairman
  9. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  10. Jaguar proves I-Pace can go the distance in new spot
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