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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Prada character pulled after accusations of racism
  2. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  3. Bleu de Chanel dives deep with new campaign
  4. Marc Jacobs turns smartphones into film cameras with Kodak app
  5. Kering adds new leadership to board as vice-chair exits
  6. Cities of luxury: Tokyo – Luxury Memo special report
  7. Rimowa puts brand's heritage into print
  8. Experience, emotion key to luxury consumers' hearts for foreseeable future
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Versace embeds instant ecommerce in runway show livestream
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