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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Beauty industry booming, but evolving: Fashionbi
  2. Day's wrap: Neiman Marcus, Rolls-Royce, Michael Kors, LVMH, Longchamp and Chloé
  3. Gucci goes gothic in biblically-inspired cruise campaign
  4. Tapping India’s luxury potential amidst business and creative disruptions
  5. LVMH will resurrect Jean Patou with Guillaume Henry
  6. Neiman Marcus, Rolls-Royce, Michael Kors, LVMH, Longchamp and Chloé - Live news
  7. Proximity, price lead loyalty for store selection criteria: report
  8. Creating holiday experiences in-stores will be vital this season
  9. Luxury looks to clean beauty to navigate new personal care
  10. Mobile shopping and in-app sales on the rise: Criteo
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