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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Sephora, Nordstrom lead in personalization rankings
  2. Beauty brands should prioritize productivity over distribution for retail launches
  3. Bleu de Chanel dives deep with new campaign
  4. Bugatti shrinks iconic racecar in playful anniversary push
  5. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  6. Optimizing human flow: Making the most of data and experiential marketing
  7. Gucci puts lens on self-expression in eyewear ads
  8. Advertising to black consumers on the decline as their spending power grows
  9. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
  10. Mandarin Oriental continues expansion push in China
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Sephora, Nordstrom lead in personalization rankings
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Bugatti shrinks iconic racecar in playful anniversary push