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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Complicated consumers require data-driven business decisions
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  4. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  5. Printemps brings Paris to life for summer campaign
  6. Ownership is dead. Long live usership
  7. Defining the right social impact platform for your brand
  8. Top 10 real estate headlines of H1
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
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