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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. The optimist’s guide to luxury in China for 2022
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  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Gen Z purchase power, influence grows in China
  5. Inviting nominations for the 2021 Luxury Daily Awards
  6. 2022: The luxury phoenix moment
  7. 2022 is the year of the international buyer: Sotheby’s
  8. The pessimist’s guide to luxury in China for 2022
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Dior reinvigorates Miss Dior with latest floral romance
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