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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Louis Vuitton forges multiyear partnership with Real Madrid
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  3. Luxury is about to have its McDonald’s moment
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  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  7. Comme des Garçons sets up shop in Sao Paulo
  8. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
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