Luxury Daily
World’s leading luxury business publication
July 23, 2018
  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Announcing: Luxury Marketing Forum New York Sept. 26
  4. Volume and wealth make Chinese millennials a lucrative target market: GfK
  5. Michael Kors reconfigures retail strategy to account for millennial trends
  6. Chanel, Hermès rank as top brands worth premium pricing: survey
  7. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  8. Nordstrom engages festival crowd with pop-up appearances
  9. 10 key trends in luxury retail
  10. 25pc of mobile users shop online only via a smartphone or tablet: study
The News and Intelligence You Need on Luxury

SUBSCRIBE NOW TO GET FULL ACCESS FOR JUST $1 A WEEK

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Announcing: Luxury Marketing Forum New York Sept. 26
  4. Volume and wealth make Chinese millennials a lucrative target market: GfK
  5. Michael Kors reconfigures retail strategy to account for millennial trends
  6. Chanel, Hermès rank as top brands worth premium pricing: survey
  7. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  8. Nordstrom engages festival crowd with pop-up appearances
  9. 10 key trends in luxury retail
  10. 25pc of mobile users shop online only via a smartphone or tablet: study
VIDEOS
More Videos

MORE IN Commerce
Porsche Design helps Porsche enthusiasts mark milestone
Bond fans get “license to build” with Aston Martin replica
Hermès’ H1 revenues rise 5pc
BMW combines ride hailing and car sharing in ReachNow app
Richemont plans to add Sophie Guieysse to board of directors
Gucci debuts Dapper Dan collection with retro campaign



RECENT ARTICLES
Day’s wrap: Hermès, Hublot, Gucci, Aston Martin, Porsche Design, McQueen and Silverstone
McQueen sets fall campaign in San Francisco
Porsche Design helps Porsche enthusiasts mark milestone

Hublot furthers Mediterranean presence via Porto Montenegro partnership
Announcing: Luxury Marketing Forum New York Sept. 26
Hermès’ H1 revenues rise 5pc