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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  2. CSR is a non-negotiable service to society
  3. John Hardy explores female power to inspire self-gifting
  4. Nordstrom family suspends private ownership plans
  5. Valentino opens pop-up "active spaces" to roll out resort collection
  6. Luxury Women to Watch 2018
  7. Day's wrap: Burberry, Cartier, Etihad, McLaren, David Yurman and data
  8. Ritz-Carlton journeys across Japan in influencer series
  9. Louis Vuitton creates art with its handbags in latest rollout
  10. Micro-influencers have greater impact for brands
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