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Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Luxury hotels offer tiny wedding options during pandemic times
  2. Balenciaga, Bulgari, Turnbull & Asser, employee productivity, holiday shopping and Future of Luxury eConference
  3. Are Chinese consumers over celebrity livestreaming?
  4. Armani right-sizes for new era
  5. Retailers should focus on fulfillment, personalization this holiday season
  6. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
  7. Why China will become the driving force of luxury
  8. Turnbull & Asser appeals to office-goers with made to measure promotion
  9. Black Friday will not be the same this year, calling for early marketing
  10. Employee productivity improved during remote work: BCG
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