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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Millennials push impulse shopping, flexing brands
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