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Advertising

Physical and digital blending must be balanced

November 10, 2014

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Nancy Buckley

Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.

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  1. Dior dives into French Riviera with escapist fragrance
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  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. WatchBox looks for growth in editorial integration
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  9. Dior, Rizzoli to release book on Lady Art project
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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