Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"701726f8d8e7107b79f0ffb281dc8d65","s":"9aa6493a7748b518"}
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