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Storytelling success requires the right partners

November 11, 2014

Marmot's Paige climbing during its Lead Now tour Marmot's Paige climbing during its Lead Now tour

 

By Sarah Jones

NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.

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  1. Luxury Women to Watch 2017
  2. Estée Lauder Cos., Jo Malone launch AI scent advisor
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. WatchBox looks for growth in editorial integration
  8. Chanel unleashes ‘From Dream to Reality’
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Sephora introduces new concept for SEPHORiA 2026
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