Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"dffd511184c2ef96a54637be311dbff4","s":"a96fb190f9fe3d8f"}
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