Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"1e28348c997e55ddfa3c9224d094c549","s":"4811fc41e629ea0f"}
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