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Cartier paints picture of watchmaking superiority via iPad canvas

January 21, 2011

The Cartier app immerses consumers into the brand's signature watches

 

By Giselle Tsirulnik

Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. WatchBox looks for growth in editorial integration
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  9. Dior, Rizzoli to release book on Lady Art project
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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