An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
{"ct":"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","iv":"2e9b01b6ef955ff29feceb6589b0b390","s":"fc0723c52e7edf82"}