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Research

Social media marketing means talking with consumers, not at them: study

January 21, 2011

Social media is important for luxury brands

 

By Giselle Tsirulnik

An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.

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  1. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. France welcomes first Case Loewe location
  6. Luxury Unfiltered: The new codes of luxury for 2025
  7. Miu Miu channels athletic aesthetics across global retail grounds
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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  10. Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series
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