An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
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","iv":"b9a5f6574ce7ace2fa661c89f935907e","s":"b1aed609dd2f8e81"}