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Montblanc authenticates consumer interactions with WeChat moon phase effort

December 5, 2014

A Montblanc watch with a moon phase complication A Montblanc watch with a moon phase complication

 

By Jen King

Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. France welcomes first Case Loewe location
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Versace announces exit of Dario Vitale as creative director
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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