Blog
December 15, 2014
Elfridge and the Enchanted Forest character
By Nancy Buckley
Engaging consumers with social campaigns and technology will likely allow brands to stand out among their competitors as consumers look to gain a deeper understanding of their favorite brands.
{"ct":"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","iv":"009a0644a2347e3c7cab3f246016d809","s":"abaf9f8f731300d6"}
Share your thoughts. Click here