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Columns

What social currency can do for – and to – the marketer’s brand

January 5, 2015

Linda Goldstein is partner and chair of the advertising, marketing and media division at Manatt, Phelps & Phillips Linda Goldstein is partner and chair of the advertising, marketing and media division at Manatt, Phelps & Phillips

 

By a Luxury Daily columnist

By Linda Goldstein

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Mercedes introduces electric bike collection
  5. Chloé fetes iconic anniversary collection via video series
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
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