Columns
January 22, 2015
Marc S. Roth is a partner in the advertising, marketing and media division of Manatt, Phelps & Phillips
By a Luxury Daily columnist
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","iv":"ea8798f565c0fbf88cd7fecf20b8bc52","s":"7d0cf1de1fe7d295"}
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