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Multichannel

Fashion marketing calls for a non-linear approach

January 30, 2015

Younger consumers check their phones a minimum of 40 times a day Younger consumers check their phones a minimum of 40 times a day

 

By Sarah Jones

NEW YORK - Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

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  1. Cartier celebrates 20 years of Women’s Initiative
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  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
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  5. Poshmark elevates app experience
  6. Disruption is focus of FT Business of Luxury Summit May 20-22
  7. Panerai docks in Osaka’s Hankyu Umeda department store
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  9. Swarovski, Ariana Grande release sophomore capsule collection
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