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Multichannel

Jaguar uses marginal gain concept to improve vehicle

February 6, 2015

Jaguar and Team Sky Jaguar and Team Sky

 

By Nancy Buckley

British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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