PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
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","iv":"3d536a623be2529a49e3a2b372e7b868","s":"dc0d4af9fecbc50c"}