Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"ee32be91d4dbda4023898a9e935eb92b","s":"91760182b92d6312"}
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