Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"47c96441b64229fd000c9816de64db58","s":"ad2a093caaa8abac"}
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