Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"84dec544062f3a4ad4828ae0023440ee","s":"5068a4c13c444abf"}
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