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Givenchy personifies beauty products to highlight emotional appeal

March 12, 2015

Video still from Givenchy's "Petites Histoires Extraordinaires" Video still from Givenchy's "Petites Histoires Extraordinaires"

 

By Sarah Jones

French fashion house Givenchy is portraying the passion and emotion behind its makeup line with a short film that places cosmetics in the lead role.

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