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Multichannel

Printemps celebrates spring renewal in 150th anniversary campaign

March 20, 2015

Exterior of Printemps Exterior of Printemps

 

By Sarah Jones

French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
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