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Monetizing social media can hurt luxury branding: Spring exec

March 31, 2015

Promotional image for Spring app Promotional image for Spring app

 

By Sarah Jones

NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Women to Watch 2017
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Chanel unleashes ‘From Dream to Reality’
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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