Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"1cdd9427df8bf36ea262299836f623e7","s":"3ef7da1e0d8e3c83"}
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