Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
{"ct":"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","iv":"b8a173fb5c3930679f73534002703e99","s":"76f9fd6affe104c7"}
Share your thoughts. Click here