Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"dbd8a079621ebbf549fd52598e2456c2","s":"71530de605b155ed"}
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