Mobile
February 3, 2011
By Rachel Lamb
Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
{"ct":"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","iv":"ad6c8fc2544b9663c4857f84e26c387c","s":"713e8d7474036598"}
Share your thoughts. Click here