Columns
April 20, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
{"ct":"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","iv":"68d90b998e00b7918206c6cf7109965b","s":"1c5e6f17b91ead4b"}
Share your thoughts. Click here