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April 20, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
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","iv":"e5cb9f4c5255f7d2283cf5951dfa1abd","s":"7f217b65a90b7c70"}
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