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April 20, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
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ktPrT9s3+28kTeao9ngOczx630e4FS90jjjf7OvALJDhUqcpvj4fomLKVqSd7W+xqHdKIqJfnhJYrZ094b621KMoLJiclETsyzl5ijoWPap5nqD4b96qtIJhSJgMGitP5UHNau7nL9wNFDMT1Anyw5aoSPACLCTkQxvOdYw0ongDCpAY\/qTu+cvCG8alGd\/ob798MbLiXK9WhhW7nKyQz6H1CkS\/SuodT9dHgPmnXmo\/SHxEmO7pBzdSZpc5htZD0cupwIrA3kVILw4TYQiEKNs8urpifkogxgYbJgB0SmuZCEVSslDtH2mUGrZSSer+4q6LWG6SJan1by3wvOUnCr262uIwJhudY9sczvNxxoFvJ8ZjEU+lWZlmW2mjt9+3joF0ALzjmp6tARGpWc40LOIe8s\/q0bLLGur7AG6ntrviwi4Kh6+yRE8lSfHJKxOTakCXzLtdz28ypzZa8Qd5QEtcKHoOOTARix8SPM\/vN\/Uu6aIthaRG+nF4FoXESbU9YgvoAJ59RqPwVZVFXlwhq7Gi3HPNonCGCq30OS2ivX7lZtGXAivkVDtLZWZ1scGk2qxWGZAS6BpyPgG2Ja07430OolGY8orvlAlPylIX09q\/s+HyWGTJxM2Quof0L3FSaVQ9TPnMc51J0o1VH3LZaBguhEslayzdx9LnL5O1T9tz2A3q0Uwl4Bsbx1M0rhDLcObDcMcfFMKFVdRQ6BTVwYvnQvYp+KFI+FVIhN8nrcow1Sn5FamUaIXrfTnElOQYgVDttMVjhbFlJG2ou+7C\/3rEyOEBQG0AN0ESvKM7Ybw0lz8pUnNbyZJ1akgh+gLg2iY7eFeD4MWv3XqDlE7Rx5BtCdE8I7kzJk7tg6N06hfFv\/7+Yb9GVw6cv148O4TT95+qRsAC\/\/ow3ym5VHRm5NNMuIs3xCbfWcKoizq6tByRNWRyE4GiTjg0p7WXhBAfG+EUX1P+MikE+iCRTfTY57pFs2SRFXm+op8vMIArImPY4RL+1iGDLFzEoKB6Jn1QRsrpQT0T\/245z+wqRaKl7Y3zOG9bg\/SoJEI4ecwrkjdqfOcWSObf6bfkYac2P7Gqm\/hGLU4AUyRHa1XHAKfx9b8jULF8rVr5ZUryCXEni+ahRG0Uo8nl5i28Zvj32Oz7NhHb4zD6frB5T5BSW4QRagVXbYks6m9TXQhw1rdy9\/JuZ2TVBhWFnPqszU\/QWjqv0nC\/BHxJVGg9Nq6XURojB2zYL5Iuco7Ja5\/dlYgZFdkBTXfMfAG3MEXozGdgKFnW6JKyQBxtC\/9bHtZ\/dnDGRstei9xKYZ3A19f4zETewZmnusLm62u80S5q\/2JtdU9HP2NXiOGXdeyDpOuUhcbYPqhc3fXukwKhoxr\/Jx3U49NzTts6GvBDEgMUMcG85ipli0uHdxbM+iqQ5TPG3yIhu6XMj8nUNKVcQTT8SoEsVePLGaGH93XD\/\/iGt2fkj+70ZMF47HX237g0nDcxlN6Cq8TYBBQWLY+pIheIyYWN8ilRMg\/cZ6oetZSomiV1gcYEBxwKV65nQ+dI5j6zbSHHRrCWyFJM1pus7FAjQFMY5D\/te+Z2Yx2hRnY6fDcaOqg8SyP2oCpUWE73CMvN1m+HjZOiiVCTBwjiegeunT0jXXEvWEH1LaYEra9IGssbmr2jUc6uIdnceSGFWKjcsh1O6V\/p2t2scwt8Zu0iwAv2UwC5n1+S0ujpoJnRIdQVv4mS+8y+xAW\/w9IyzKtvrwmWqJbQ6lXmK7GoIcwu0hLfFNlhALoBGtAgx0V5\/xnPEnwymrpjmd9gTur0p+gdPUAHSvdcrGNnS2RBuhorlI6YR6kTgVlgK3Bz0CcM1k4GcxkiOUXxVJdSFBmNI95mnn\/kydOeCt\/ENCEyGWB4He\/n5+0jb48c6KZ2jGiyGmm\/WGWe65su++1q0d8rhU4t8evmqQy841mZi6Q8AgCfhd8YYOsEJvjkZrwgL3APBHk1d5Tzj3LJaGqJTjhsZtl7tJ4Xvz\/DcKtGea3Ocs0yDSrIeNqxXNRkBPAw3oqPoVa7DLHs7RkyHDSn+V+wQdGMAU2o1pmbImebH94vHL8ZVI6j8vu\/fhYdiYjAFgkV8LRoGZkxRS2ZmXW4iFxY\/S8YMyG4vwx5appWvtxNDpkskJ6mYYpyYi7A4H5JYQR42OL1eJB1kydBUZROnuUh3HHVaHLp2EeZTDHH85zqg3RS+RVTLHyUnvijA69W3KrAW5vZCtsMY6HmbZKYQxu1EoCweWI+An2CADq0pdc82FtnXA5Ra5KPEZ1TtATtsZa6+2Icbw8pywGvVIDxifE7VCuSpk1SN+i7Rf6+M4xAmkXxr9NAIo6WzBaJGqRAA5fqFwWYbEItrOakSzXh4a4rukeWN06ca1ET9B+x5BYbKP+Y\/qNu5BgepDo\/xmg2lLTQIWQKflDha+jKF7Av\/Qiwc3xPWDRF+1xE77lZArGtY0jaGUsvEHo3Z201pTk1zN1N0bY3dHSUZmLO0wRfWDV41iccr1Z6BU7gi1s5pNTM3noZEwp4E5p4ykyTRZ9IenrZ6+zouieED+fCBozF2AmPSsEz3zSxNeKWoHldQ7B2\/dE3uS\/4gqfwMVFDKyM6\/9\/X9b1kL4GUXIpGicyPkS5T3awP+g94NHnXGKikHSHxlI9ma\/7FrFlNCKMSynRAYyG6OqaHRHQwbkZj5lXdMIttNyMN18PeyHJQQnBiph6QmCOWHog0chVnDYY\/8TliklPR7BB\/2kv15u6cNFhdp5dBtI1sNQwk4g714ejQOkqW1LlKYZFIzEgsvuXnAAAod7CXQrKXVG6oPFB2xPEG32uSC68XGne59BIMfFT+sXHul4iUenfUgIp0w4yMXH3EkxcNylAWcB3BtxyqP9oVlXnMx3wc1saDSWm\/U\/H3ga8gng3YfC5r2O+tYCZwBAfFGgrGtE1nF0VIWJhFdqmJ0J8ohgUwViZdE\/pjXyB5PCT+idbpN8MiIhc9sUwI\/X83HF1mpfJYFr1ku83uNRthiznonD4u\/GMpUDpfw60gS\/DFqpvRp10cIhw82ngQIPvVZmANuVw3xdYTgov5vFFSdBItH+lHHm+8\/0hrL06DZmxgkGVjCyoaLzoreg91+F5rDNGrs\/AB2FZoKqBDefFIdt2iwMFzVkvVeeMXkyQWtZLONcSm8HxHPauyWkOvZT3BeKPQkVnjKdG30CMx+L7GZ59E6BFVL0vJsAcC1VbKTNxxW2sP6JKT4kvOfYsC+sWiUm3O+5gKkyj8ycEj342AvvZtMIjV76ScgCWEVn64ortAXfhYRsV4vFYqVseD7H3RcdF+DHsOqtCGLv4ySNo8OMmGsS31I5\/7ZI+MVYPyAFE8tXsniSpXEKYTqOQp1QB3dCAS\/6eJS\/Xg3cMBX1OgAyJ5RQN63DJzgbDgXT4CvD9dG\/HpCn5+BTYiCdCPKtvQpKXymGZ\/VO+kTNFiIRooO2CIfivs0XmMXhUy3X1P8QHDQv9Mpd0WjOPr6j\/BDRZ91uWWtQhDW+oUXjaRu10v5SFX1GdxDlR9GdgUcxfnjJPm\/c7pJ1i\/TyPWFo4yanrwxQSqgIk3NOb5+pSYUrI98WqNJU1zOOy0M36VQWallZ\/YV8NIafYC3lxbw7T9kPSNbq6aHXED7kIRzvimcGcl3gZHKQO\/ryEuV+mYpuMmSGpfpmEKwpN0sMSqZlkKtQkJrt7RBcZ\/pzkM7+4cLG5V0NC7zk1xRn1SV+\/BeFRcswhpro4kd4k05RzoZBr9i0YjFNB+1iBFNqKEaESke36H9ZUjFI8ylwfo\/u7hAnt5iN5aDp3oTqIN60Spn5TAKvYSkZYeV08\/L+Vs5SW2HNqbxGMiKiy0UzzO2jYISceOwsJDeU6RWkfwbRcptP5qWVJMOCOzpJEGZHZPN+axyqnvZEmpgV5\/SaBQko0zFixpoIw42U116IDgiooMG4zAzSevMYfIma5T4anDDUixB\/fY21qmaXrk9BKo86pJZriMbrFajC60D\/rUCcJQ2gSkGbubDY4SfgpKLTmsu4di4RaOa8AThUmrO6K2urpPzDGDXwKv1DYOGzq5UqPSKJv2TqyEpVgRxZqnaTRJJMWRptcFE9WJQB2FcoZwL3Vc22rfO+FFn5qdwHrT\/JgI35CLEDPXAhe51nviQr2EwwTbRS\/qO\/ecXDTEhK5\/80f+fp+GkPvkJVTWg5fSnrSPyLiKCHYawK91Blk9unh0fkLSf0hdDFazD\/lsW\/6d518zVk0vYErEgohAcS22QMLWob5iamri0I6pC0QEbGsmU2lWwsPznPl+hPS6tTb\/WRntMjz\/tYvfamkGywPnUf1rsAiE2XyzZGQMeOu6Po2DlfAi0ZAsWp5CYYliyRBaOcqll00cg0WaziEpYr7IzvX3uH9WGHVlbuKLf+xjIVjnfCOnEFU0EJu0+EdRqk6\/fcWtYtR59RVdHpM89Xt7dqqTiVQ1WjL4YnGpjZwbEQf9J52VFQs66KnK+mjRzknZscOVOoP7y6WF9Zaop6j2WfzOKj7b0UHdIVHdMDxQqb99uXTXmNM2I1UBy9u1mHBidovnyXg3DUnE8zMM1xxQuulF\/OaflKzv4U7Z1+eWn\/RXjYRujVr1KbCChxdAQ6OG0eEtCsv7SWikkLaT8OLUTnUEUWIhqI+2u4sRvqp5nEwIsabeqbUfKoDy508HOUnd3uKNifo6wMmvWLOxoKnYNLxyYqStd5XFgaW85ZleMdilwb4LjY0+XyLCvbC+zeotHvR177S+MjbrzCHWBzai+4mO2HdXvn6U0QQhaoUmvVX54Kz1pcSRUXKCy0oKJuf08N5BVD+xLa3YIyhAXrMMPCQqVFwX4r\/8+97d5XJ8mNFWF+xnyRaWqX0u0eWHu+qFSVAv7UIZBKKBvZmFMT4TQJoWoalVvI0yHyWlnua7fWfhiED7swxUfg9CwJRWtmq0COIbLyT17R3nHQ0nDFhXHmZrLN8gb5Z2OgNj6onviwCk5p26QiAHbezqHkEy4ZBYZPGloEn33RE\/xogn11i2Na5kj8SsUKcO3gjxSLydIy4sMrG0GxZySvivmrTVh9vNb749RYys0E4ac84ssgOScsdmzEL9TRTHaAHNmy1XqNTYaju7yKXyO1EHeJ3WzqDmYsb7+yf79MpuMZpP6bRAVkZse3qy5QQcRCtMHUiS\/iZbDZl3qlcReyi6HI1pfkzq0Dg0scC3GAlwNbzY895zCNj5VJ6e6r8fUMQyymmrIVvVK4vzkrE7gLNvGy\/I\/E5Or0wt8vLYbANRvHMoWyd\/vSn5JlJwWtlAWNd9ZLh29I7fBCambNengGRMmIfIipzuj4MAy+hkoyL+R15lvczMSuG+WNxjTNUKwBw+R5hx44n2YZ2aLVDBffnPCpRKQ6w==","iv":"0f0c0641032aeb6c3aac388818d030f5","s":"8f7041c042375d99"}
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